The Be Better Project was an educational experiment
with an astoundingly powerful outcome. Phil Kaplan, having travelled the world teaching fitness professionals to excel,
brought together 20 motivated achievers seeking excellence. The Group included fitness professionals from all parts
of North America who came together for a series of empowering teleconferences. Each of the 20 found ongoing and consistent
growth financially, personally, and most of all, in developing a new sense of power and career potential.
The Project
continued through four groups and the curriculum is now proven beyond all doubt. It integrates psychology, self-improvement,
entrepreneurship, self-management, marketing, communication, influence, and achievement into a strategic program aimed at
those who seek to earn their livings by bettering the lives of others.
The Be Better Project has evolved into Be
Better Academy and the information is now available with Phil Kaplan as your perosnal coach, or via prerecorded audio seminars
and downloadable exercises and projects for distance learning.
If you are a fitness professional and believe there's
more than convention offers, if you're willing to challenge yourself, to take calculated risks with proven outcomes, risks
that will ask you to face and destroy some of your limitations, there is no offering on the planet that serves personal trainers
at the level of Be Better.